We started Lifted because the supplement space has a problem: "proprietary blends" nobody can actually read, and products like Preworkouts that throw the entire kitchen sink onto a label - 30 ingredients all fighting over the same job - just to look impressive. We knew supps could be cleaner, more focused, better tasting, and a hell of a lot more fun. So we built it.

Two industry vets. One brand that refuses to play it safe.

Lifted is what happens when two people who've spent their careers in supplements decide to build something better together. Between them: decades of formulation experience, a serious obsession with flavor, and a shared refusal to settle for mystery blends, crashes, and labels padded with ingredients that all do the same thing.

Jason Mancuso - Supp Chef® & Founder of Musclesport® - Jason built Musclesport® into one of the most respected names in the game, mastering both sides of a great product along the way - formulas that actually perform and flavors people genuinely crave. If a Lifted shaker tastes like something you look forward to, that's him.

Rob "Franky" Oberholzer - Formulation & Brand. Fifteen years deep in the industry, from retail floors, to building some of your favorite brands online, to formulating alongside some of its most respected brands, with a background in health sciences. Franky drives both the formulation and the branding - the substance behind the label and the out-of-this-world identity that makes Lifted, well, Lifted.

We don't build kitchen-sink formulas. We pick the ingredients that actually do the work, dose them at amounts that matter, and leave out the filler. Fewer gimmicks, more results - that's the whole point.

What we stand for:

• Focused formulas - every ingredient earns its place. No kitchen-sink labels.
• Fully transparent - no proprietary blends, ever.
• Clinically dosed actives - the stuff that does the real work.
• Flavors worth looking forward to.
• Clean, long-lasting energy. No crash. No BS.

We're a small crew building something different, and having a lot of fun doing it. Welcome to the Lifted, and Strap in.